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Senddio glossary · Business Solution Provider

What is a BSP for WhatsApp?

A Business Solution Provider offers WhatsApp business-messaging services. Businesses can also integrate directly with Meta Cloud API; using a BSP is not the only route.

Why BSPs exist

Providers can help with onboarding, account configuration and message workflows. Meta also provides Cloud API for direct integration. Requirements depend on the business account, number and messaging use case.

What a BSP does for you

A provider may offer onboarding, webhook configuration and template-management tools. Capabilities and charges vary by provider; direct Cloud API integration is also possible.

The traditional BSP onboarding pain

Business verification, number setup and any required template approvals can affect onboarding time. Follow the chosen provider’s current instructions rather than relying on a guaranteed approval deadline.

How Senddio compares

Senddio supports connected Meta Cloud API or 360dialog credentials for text messages. The current send API does not expose WhatsApp templates or media. Free-form text is subject to the provider’s permitted conversation window.

Related terms
OTP A2P 10DLC
FAQ

BSP — FAQ

Configure the business account and sending number required by your chosen provider. Supply the connection credentials in Senddio; it does not promise to create or verify a Meta business account for you.

Migration requirements depend on the providers and account setup. Consult their current number-migration instructions before changing a production connection.

No Meta-approved BSP status is claimed. Senddio integrates with Meta Cloud API or 360dialog using the workspace’s configured credentials.

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