Why BSPs exist
Meta does not give every business direct access to the WhatsApp Business API. Instead, it partners with a vetted set of providers (BSPs) who handle business onboarding, identity verification, template approval, conversation pricing, and ongoing compliance. The BSP also provides the infrastructure to send and receive messages programmatically.
What a BSP does for you
A BSP onboards your Meta Business account, verifies your business identity, helps you upload and approve message templates, handles webhook delivery for inbound messages, charges Meta for conversations on your behalf, and provides the API your code talks to. Without a BSP, all of this is impossible.
The traditional BSP onboarding pain
BSP onboarding has a reputation for being slow — two to six weeks is typical with most providers, with documentation requests, business verification calls, and template-by-template approval. The process is opaque and frequently stalls without explanation.
How Senddio compares
Senddio is a BSP, but the onboarding has been compressed to a few days for most businesses. Templates are uploaded in the dashboard with a starter library, and Meta typically approves them in 24 to 48 hours. You can also bring your own existing BSP relationship on the Enterprise plan.